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#iwill Share Your Pledge Day 3rd June 2015 Centre News Social Action In order to celebrate its achievements so far, the #iwill campaign invited organisations who had pledged to support the campaign, to share their pledge on 3rd June.  In 2013 the Jubilee Centre pledged to support the #iwill campaignwhich aims to make involvement in social action part of life for more 10-20 year-olds around the UK, and is now celebrating Share Your Pledge Day.

The Centre pledged to:
Research the development of character virtues in young people who take part in youth social action programmes. The research will enable a greater understanding of the impact of youth social action on character and its potential double benefit.
• Supply a researcher to lead the research.
• Develop appropriate tools and methodology for measuring character in youth social action settings.
• Work with the Step Up To Serve partners to carry out the research.
• Gather data and analyse findings.
• Report on research and publishing findings.


Since pledging to the #iwill campaign, the Centre has carried out a study exploring character and youth social action, with findings published in a report available here, and is now embarking on a new project, lasting until November 2017, on young people building habits of social action. The Centre has also supported the #iwill campaign by creating a Youth Award in the Jubilee Awards for Service, sponsoring the #iwill Ambassadors in 2014 and 2015, and backing an #iwill campaign initiative with Headteachers in June 2015.

Charlotte Hill, CEO of the charity running the #iwill campaign says: ‘We are delighted that the Jubilee Centre for Character and Virtues has pledged to support our work, and is sharing their progress to inspire others to take part also. If we are to make involvement in social action the norm for 10-20 year-olds we need partners to commit to tangible actions just as they are doing. The involvement of the Jubilee Centre will undoubtedly help us progress towards our goal.’

The #iwill campaign was launched in November 2013 by HRH The Prince of Wales and the leaders of the three main political parties in Westminster at the time. HRH is Patron of Step Up To Serve and the #iwill campaign, with organisations across UK society represented on an Advisory Board, including the Jubilee Centre for Character and Virtues’ Director Professor James Arthur. 
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