The Attitude for Gratitude
report was launched by Dr Michael Mosley, British Television Journalist, Presenter and Producer, on Wednesday 4th February 2015, at the British Academy. The report sets about trying to establish the way in which the British public understands, experiences and values gratitude. The project involved a large scale examination of gratitude in the UK with over 10,000 people taking part in the research across a range of demographic variables. The study employed a number of specifically-designed survey-based research methods to explore gratitude in the UK including a new Multi-Component Gratitude Measure which allowed the Centre to test gratitude-related conceptions, behaviours, emotions and attitudes alongside one another - a world first.
Download the Online Appendices below: